From Retail Sales Associate to Freelance Copywriter
I currently focus on ghostwriting LinkedIn content, but my writing skills span way beyond LinkedIn posts.
Scroll to see my work in spec scenarios.
Lead Magnet Funnel for LinkedIn
- Sales Funnel Optimization
- Long-form writing
- Copywriting
- SEO
Goal: Use LinkedIn to promote a lead magnet on your blog, website, etc.
What I can do: Write a series of LinkedIn posts and email sequences to promote the lead magnet. I can also write the lead magnet itself (guide, white paper, etc.).
LinkedIn Client Acquisition Channel
- Audience Research
- LinkedIn Marketing
- Content Strategy
- Copywriting
Goal: Optimize LinkedIn profile as a client acquisition channel, to promote & sell copywriting services.
What I did: I researched my business, target audience, best LinkedIn practices, optimized my profile, and created a content calendar that matched my audience’s needs with my solution.
LinkedIn Thought Leadership
- Topic Research
- Interviewing
- Article Writing
- SEO
Goal: Optimize LinkedIn profile as a thought leader in the SaaS industry.
What I can do: Get clear on goals, research audience, use storytelling techniques, develop/use your unique writing voice, do SEO research, and optimize your LinkedIn profile.
SaaS Email Sales Sequence
- Sales
- Email Strategy
- Copywriting
- Split Testing
Goal: Use email marketing to promote, sell, and educate SaaS users and free-trial subscribers on your product.
What I can do: Research your audience’s needs, interview customers, find out the questions they’re REALLY asking while getting to know your product, and write emails that address those questions.
SaaS Long-Form Blog Campaign
- SEO Research
- Topic Research
- Interviewing
- Formatting & Organization
Goal: Use blogging as a way to educate readers on topics related to using your SaaS product.
What I can do: Research the topic, get unique expert opinions you can’t find anywhere else, research the keywords your audience is using, and write out blog content that gets read, shared, and saved for future reference.
SaaS Facebook Ad Campaign
- Facebook Marketing
- Advertising
- Copywriting
- Split Testing
Goal: Use Facebook to advertise your SaaS product.
What I can do: Research your audience’s needs, interview customers, write out various versions of the campaign, and split test.
Like whatchya see?
Book a free discovery call to start a two-week test project.
During our 30-minute call, we’ll discuss…
- Whether we’re a good fit (am I the best fit for you, or do you need a content strategist, website copywriter, etc.)
- Your goals (what do you plan on achieving this year? How does LinkedIn fit into the picture? How do I fit into the picture?)
- Your current LinkedIn metrics (if you have them)
- How I can help (my recommendations based on all the information you can offer me)